On-Pack Promotions
"Target consumers where they make their choices: the supermarket floor"

Traditional media and sales promotion materials lose their impact on the decision-taking process of
the modern consumer. In addition, there are a growing number of consumers who only decide in the
store which brand to buy. The battle for the consumer has thus been clearly shifted to the shop floor.
It is therefore absolutely essential that your brand catches the eye in the store.

NSD International offers a revolutionary solution called On-Pack Promotion. This self-adhesive marketing
medium is attached directly to the product and can vary from neck hangers, top hangers, coupons
and sandwich labels right up to our absolute speciality, booklet labels. Our booklet labels can, if
desired, be provided with incentives such as stickers, scratch cards and tattoos, possibly finished
with odour, glitter or even glow-in-the-dark ink.

On-Pack Promotions:

• Create in-store attention
• Stimulate impulse purchases
• Implement cross-brand promotions
• Provide detailed product information
• Distinguish your brand from that of the competition
• Stimulate consumer interaction
• Introduce test packs of new products

On-Pack Promotions are available in various formats and forms, from simple top hangers right up to booklet labels offering space for huge amounts of text, illustrations and inserts. Furthermore, our booklet labels are easy to apply using standard labelling machines without losing production speed.

For further information on our On-Pack Promotions visit our website: